Doug Lester is a RIVA-certified moderator and expert interviewer with over 12 years of marketing experience in some of the world’s leading consumer products companies. He works as a team member on collaborative research and also manages projects independently.
Whether you’re trying to perfect a product concept for a critical launch, identify a truly relevant spokesperson for your brand, or hone the key message for a make or break campaign, Doug has probably walked in your shoes. He brings an intuitive understanding of the practical application of market research and can help achieve your objectives efficiently and effectively. More
While Doug’s background is rooted in marketing consumer packaged goods, he offers a broader professional perspective that includes diverse topics such as strategic management, international business development, education and non-profit advancement. He also maintains diverse personal interests and can interact fluently on a wide range of topics, including science and technology, personal finance, politics, entertainment, and arts and culture. More
Doug’s style is approachable and adaptable and works well with women and men across a range of demographics. In addition to moderating groups, he has developed significant expertise conducting executive-level interviews. He builds trust quickly and, as a result, is able to connect with respondents on a deeper and more meaningful level. More
To discuss an upcoming project, please contact Doug.
Drawing on over 8 years of experience as a corporate and retained executive recruiter, Doug also offers personalized career coaching on a limited basis for MBAs, non-profit executives and other professionals considering their next move. Download a brief summary to learn more.
© 2008-2009 Doug Lester Research & Consulting, LLC
